Rostislav Moravec became the new director of the retail network of the ORLEN Unipetrol Group in Czechia on 1 November 2024. He replaced Vladimír Dočekal, who moved into the role of the executive director of the ORLEN network of filling stations in Hungary. The entire network of ORLEN filling stations comprises 3,500 sites in seven European countries, including Poland, Czechia, Germany, Austria, Hungary, Lithuania, and Slovakia.
Rostislav Moravec assumed the role of the director of the ORLEN retail network in Czechia on 1 November 2024. He has many years of experience with managing the retail segment. Rostislav Moravec held a variety of senior positions at AHOLD for 17 years and served as a manager of commerce at ÖMV Czech Republic for four years. Most recently, he was a member of the Board of Directors of Sportisimo, overseeing the retail chain.
Effective from 14 October 2024, Vladimír Dočekal, who previously served as director of the Czech network of ORLEN filling stations, took up the post of executive director of the retail network of ORLEN Hungary. Vladimír Dočekal has been with the ORLEN Unipetrol Group since 2013. In 2016, he assumed the role of the retail segment’s operating director. In 2020, he became director of the retail segment and was responsible for managing the network of ORLEN filling stations in the Czech Republic.
“I am pleased to welcome Rostislav Moravec to our Group. He is a manager with a wealth of experience in managing retail activities in many significant international companies and I believe he will bring a lot of new ideas and solutions how to grow our business even farther,” says Agnieszka Bobrukiewicz, a member of the Board of Directors of the ORLEN Unipetrol Group responsible for retail and marketing. She adds: “I want to thank Vladimír Dočekal for successfully managing retail activities in Czechia. He managed to increase our share in the Czech market, move the quality of customer services to a new level, and complete the network rebranding under the globally recognised brand, ORLEN. That is why we decided to offer Vladimír the opportunity to manage retail activities on another large market where we aim to leverage our market potential.”
As the new director of the ORLEN network, Rostislav Moravec is facing challenges associated with developing modern infrastructure and maintaining a strong market position. The company also plans to expand its network of high-speed charging points. It will continue to emphasise the quality of traditional fuels, especially Efecta and Verva, and implement alternative energy sources and biofuels. The strategy includes the constant development of the international Stop Café concept, which will be adjusted to meet evolving customer needs and market trends. “Reinforcing the position of a market leader is crucial for us, both in terms of traditional fuels and modern infrastructure development for alternative drives. We will also focus on the expansion of additional sales and the continuous development of the refreshment offer. A key aspect in this area will be to maintaining consistency across the entire network with an emphasis on the quality of products and services," concludes Rostislav Moravec, director of the ORLEN retail network in Czechia.
The network of ORLEN filling stations in Czechia, Slovakia, and Hungary, is a part of the ORLEN Unipetrol Group, a member of the international ORLEN Group, which operates 3,500 filling stations in seven countries, including Poland, Czechia, Slovakia, Germany, Austria, Lithuania, and Hungary.
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The network of ORLEN filling stations is the largest in the Czech Republic. It is a member of the ORLEN Unipetrol Group, a part of the international ORLEN Group. The network of ORLEN filling stations offers a wide variety of fuel options, energy solutions, supplementary products, and refreshments. The basic portfolio comprises modern additivated Efecta fuels with a purifying effect and premium Verva fuels, which have enhanced performance parameters besides the cleaning effect. Liquified petroleum gas (LPG) and compressed natural gas (CNG) are also widely available. ORLEN operates the broadest network of charging points for battery- and hydrogen-driven e-mobility. It provides EV solutions at 294 charging points. The company runs public hydrogen refuelling stations in Prague-Barrandov and Litvínov. From 2025, the ORLEN network will also offer biofuel HVO100. ORLEN also provides a broad selection of refreshments within its Stop Cafe concept and issues its own fuel cards, TANKARTA EASY and TANKARTA BUSINESS. Customers can use two mobile apps – the loyalty ORLEN app and the Mycí digi linka app for car care. The ORLEN network in Czechia includes 439 filling stations and has a market share of 29.1% in the volume of fuels sold. The popularity of the ORLEN brand with Czech consumers is attested to by the fact that the ORLEN network of filling stations has been awarded as The Most Trustworthy Brand in the Czech Republic six times and as the Merchant of the Year three times.