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Digital organization
Tools for Detecting and Preventing Irregularities

We are looking for a solution that enhances the capabilities of the existing systems used at ORLEN, enabling an increased level of detection and prevention of harmful activities that may occur in transactions within the retail network. The solution should incorporate self-learning mechanisms.

Tools for Measuring Attention in the MarTech Field

We are looking for a solution that enables the measurement and analysis of the attention rate on advertisements. The solution should provide a comprehensive assessment of creative materials for optimization purposes, while also considering elements of viewability and brand safety.

Econometric Analysis Tools in the MarTech Field

We are looking for a solution that enables econometric analysis in the context of planning marketing campaigns. The system should allow for the creation of econometric models (automatically, manually, and through systems that infer based on distributed databases).

Programmatic Advertising Tools for TV and Radio in the MarTech Field

We are also looking for a system that enables the matching and customization of advertisements for specific audiences in TV and radio channels.

Marketing Data Analysis Tools

We are looking for MARTECH solutions that enable the collection and analysis of large data sets (including marketing data), facilitating the planning and optimization of marketing expenditures.

Data Analysis Tools for Reporting in the MarTech Field

We are looking for AI-based tools that enable the aggregation of multi-source marketing data related to communication strategies for the purpose of creating reports and presentations.

 
 

Značky Skupiny UNIPETROL